It's That Time Again... The MOST Wonderful Time... It's Time For Our 12 DAYS OF JOY!!!

YIPPEE!

Our '12 Days of Joy' is something we created last year, and it was singularly, yes, the most JOYFUL experience we had all year!

There were a few reasons for this. Allow me to make a list... as it IS list making time after all (and did I mention, we have something fabulous for everyone on your list?? But I digress)

Our List of "Why We Love Our 12 Days Of Joy Campaign"(and are SO excited to start it up again!)

1) IT WORKED! And this is no small thing. Meaning, being a small, very small (Mother, Daughter, two fabulous employees, dog) business (the LARGEST in the love we put into it however!) The economic recession was devastating for us. It took all of our faith and creativity to even continue for another year. So the 'Joy' campaign was our way of infusing some energy and excitement into the site. And we knew everyone was feeling the recession, so we chose to do really deep discounts as a thank you for the loyalty of our customers. We also made the decision (sort of in a 'when life gives you lemons' way) to actually GIVE AWAY a wonderful piece of jewelry everyday during the 12 days.

I don't think we will be invited to guest lecture at Harvard School Of Business anytime soon... but the campaign DID work! And, I happen to think it was COPIED by many 'bigger' companies. But we all know where it started, don't we? :)

2)IT WAS SO FUN! Really and truly, we had such a good time picking the pieces to offer with the huge discount, selecting a piece from our collection to give away, blogging and facebooking (is this now a verb?) about it all, and most importantly, PICKING A WINNER EACH AND EVERY DAY FOR 12 DAYS! Oh it's AWESOME.. to tell a customer that is not expecting it.. "SURPRISE! YOU JUST GOT SOMETHING WONDERFUL FOR FREE!"

3) IT MADE OUR CUSTOMERS (who we consider friends) HAPPY! There was such a good feeling through the "12 days". It was as if we could 'feel' our friends smiling when 'facebooking' :)

4)The gorgeous, glorious, jewelry-with-meaning LINKED FRIENDSHIP NECKLACE WAS BORN!

READ THE STORY OF THE LINKED FRIENDSHIP NECKLACE NOW!

5) IT MADE US HAPPY!

I actually have an entire section dedicated to the experience of creating and running our 'Joy' campaign, in my soon to be finished (I hope!)Second edition of "How To Avoid Being Sad", my little book about how to..avoid being sad!

I explain how the months leading up to the holiday season, and the "12 Days" specifically, were remarkably hard and challenging. Mostly due to the effects of the recession, but also.. they just stunk! for lots and lots of personal reasons. However, HAVING to consciously, specifically, and consistently FOCUS ON CREATING AND SHARING JOY, each and every day for 12 days, actually, in retrospect, was probably the only thing that got us through the tough time. It is as simple as the now ubiquitous concept that 'thoughts become things' but goshdarnit.. it's true! We became more joyful because we were thinking and talking and selling and giving away.. JOY!

This little in house 'marketing campaign' last year, did everything to restore our joy and faith in our business, and in the business of living. Thank you.

Now, it should be obvious why we cannot wait to start the 12 days of JOY again!

So here it is!
LET THE JOY BEGIN!

And thank you.. for receiving our joy. That's the best part for us!

Love,
Rachel, Judith, Laura, Courtney and Beazie