The Girls of Giving Tree: The Whys of March

GIVING TREE JEWELRY - A SMALL BUSINESS ASKS A BIG QUESTION
but first, a poem...

The Whys Of March
Where oh where have our customers gone?

Could it be, we’ve done something wrong?
I have a confession,
I think it’s the recession…

But what do we do if it’s “us”?
So here’s where you mention
Without worry or tension
Just what it is we can change.
We already Tweet, Digg, Kaboodle
Blog, YouTube, and Yelp!
But apparently,
We still need your help…
Are we simply not doing enough?
Is the issue with our customer service,
Or simply we don’t have the right stuff?
Tell us- we promise we are ready,
And can turn off our ‘hearts‘ and be heady
Whatever it takes, we will do
Giving Tree matters so much to us
And
we hope...
To you too!!!

THANK YOU!

A Letter from Judith and Rachel:

Welcome to the “Whys Of March”- When we admit to you that it has been a VERY hard year, and we ask you, our dear customers, what it is we can do better, to be your first designer jewelry and gift giving option. We have never done this before, but we have to do something, because we just don’t get it. And we want to. When we look back at the things we have done, in the past two years, we have to say, our resolve and dedication to this business, is staggering, even to us.
We were one of the first businesses of our kind to really embrace Facebook. We ran 5 Facebook-built contests and gave away over 10k in jewelry. We created a ‘custom quote‘ contest and designed jewelry around our customers contributions. We set up a fund for Haitian Earthquake relief and raised over 3k. We are now setting up a fund for the efforts in Japan.
We started ‘Giving Tree Giving Back‘ and made significant contributions to half a dozen charities that are near and dear to our customers. We hosted a team on Stand Up To Cancer. We have blogged, consistently, for over 2 years. We have our own YouTube channel, and we did an ‘artist of the week‘ special with lots of different videos. We Tweet, daily. We gave away a gift certificate every week for over a year as part of our ‘Win on Wednesday‘ campaign. We ran our second annual ‘12 Days of Joy‘ promotion and gave away a piece of designer jewelry every day, for 12 days, in December.
We dedicated Thursdays to just being grateful.
Personally, we sold both our cars and refinanced our home to keep the business going another year, but after realizing the business alone couldn’t possibly support both mother and daughter, we made the very hard decision to have Rachel leave the company to try to find work in the big city.
We are in a tight spot. And we are asking for help. Not orders, necessarily, although those always help, but any insight you might have for us.
Is our site too confusing?
Are there much better deals elsewhere?
Do you prefer to shop directly from the artist?
Does our selection let you down?
This is your chance to tell us. We are listening. And we appreciate you.

Thank you for listening, and thank you for being a part of this journey with us. It may not always be smooth, but we are hoping it continues.
With So Much Love,
Judith, Rachel, Laura and Courtney

Anyone who completes our survey before April 1st is entered to win a Sterling Fearlessness Slate Necklace from Me&Ro - An awesome piece of jewelry and our number one best seller.